Collect and analyze customer data from various sources, including transaction
data, customer service interactions, surveys, and digital channels.
Responsible for running campaigns, developing a customer engagement
strategy, developing card propositions, etc.
Develop customer segmentation models to enable targeted marketing and
personalized customer service.
Collaborate with product, marketing, and customer service teams to apply data
insights to improve customer experience, increase customer retention, and drive
Prepare and present reports and dashboards to communicate data insights to
Stay up-to-date with the latest analytics tools and techniques, and recommend
improvements to analytics processes.
Ensure all data collection and analysis activities comply with data privacy
regulations and the bank’s data governance policies.
Candidate requirements :
Bachelor’s degree in Statistics, Mathematics, Economics, Business or a related
field. A Master’s degree in a related field or a certification in data analytics is a
3-5 years of Experience in running projects including data analysis or customer
analytics, preferably in the banking or financial services sector.
Exceptional analytical and problem-solving skills, with the ability to turn complex
data into actionable insights.
Excellent communication and presentation skills, with the ability to explain
complex data insights in a clear and concise manner.
Attention to detail, with a commitment to data accuracy and integrity.
Knowledge of data privacy regulations and data governance best practices.